Video Assessment Software vs. Traditional Interviews: Which is Better?

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Hiring the right people is one of the most important decisions a company makes. For many years, traditional interviews were the standard way to evaluate candidates. But now, more businesses are turning to video assessment software to streamline and improve their hiring process. With so many platforms available, choosing the Best Hiring Software can make a real difference in how effective your recruitment efforts are.

Let’s take a closer look at how video assessments compare to traditional interviews, and which one might work better for your hiring needs.

Traditional interviews usually involve a phone call or face-to-face meeting between the hiring team and the candidate. This format has been used for decades and allows for personal interaction. It helps employers ask follow-up questions, read body language, and build rapport.

However, this method takes a lot of time. Scheduling interviews, especially when there are many applicants, can slow down the entire process. It also leaves room for unconscious bias, as hiring decisions may rely more on personal impressions than objective data.

Video Assessment Software lets candidates record responses to pre-set questions. These recordings are reviewed by the hiring team at a convenient time. This method is more structured and consistent. All candidates are asked the same questions, which creates a fairer process.

Some platforms also use AI-based features to analyze speech, tone, and facial expressions. This helps hiring teams get deeper insights into a candidate’s communication skills, confidence, and overall fit for the role. It’s also faster, allowing recruiters to review more applicants in less time.

One of the biggest benefits is speed. Instead of spending hours scheduling and conducting interviews, hiring teams can review recorded answers quickly. This is helpful for companies that receive large numbers of applications.

Video assessments ensure every candidate is evaluated using the same set of questions. This consistency reduces bias and helps the team compare applicants more fairly.

Video responses can be shared with multiple team members. Everyone can review and leave feedback before making a decision. This shared approach helps build stronger hiring decisions.

Candidates can complete assessments when it works best for them. There’s no need to take time off or travel for interviews. This flexibility often leads to a better overall experience.

While traditional interviews offer personal interaction, they come with a few challenges:

Time-consuming: Each interview takes up valuable time from both sides.

Scheduling Conflicts: Finding a time that works for everyone can delay the process.

Inconsistent Experience: Interviewers may ask different questions to each candidate, making it hard to compare responses fairly.

Risk of Bias: Personal preferences and first impressions can affect the decision-making process.

Many modern platforms include built-in Recruitment Assessment Software that goes beyond video interviews. These features allow hiring teams to assess candidates based on skills, experience, and job fit through automated scoring and analytics.

This type of software collects data from the candidate’s answers, past job experience, and even personality assessments. It helps teams make better decisions by predicting which applicants are most likely to succeed in the role. Combined with video responses, it gives a more complete picture of each candidate.

There isn’t a one-size-fits-all answer, but for most growing businesses, video assessment platforms offer more flexibility, speed, and accuracy. Traditional interviews can still play a role, especially in the final stages when building rapport or discussing detailed questions is important.

But for screening large volumes of applicants and making the process more efficient, video assessment software is often the better choice. It allows hiring teams to focus more on qualified candidates, while saving time and reducing bias.

If you’re thinking about shifting to video assessments, look for a platform that includes:

  • Customizable video questions
  • Candidate ranking and scoring features
  • Easy interview scheduling integrations
  • Data-driven insights for hiring decisions
  • A simple and smooth experience for candidates

These features not only speed up hiring but also help improve the quality of your hires.

The hiring process is changing, and more companies are choosing video assessment platforms over traditional interviews. While both have their place, the structured and efficient nature of video assessments makes them a strong choice for businesses that want to improve their hiring outcomes.

That’s where SmoothHiring comes in. Our platform is designed to help companies streamline recruitment by combining video assessments, predictive analytics, and data-driven insights, all in one place. We focus on making hiring faster, fairer, and more efficient for teams of all sizes.

Let us show you how we can support your hiring goals with a smarter, more modern approach.

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Let us profile your top performers and put together comprehensive WHY data that you can use immediately to hire. Speak with one of our representatives to learn how to save time and money while making dramatically better people decisions: