Four Mistakes Big Companies Make When Selling to SMBs
Jamie and I started ClearFit to specialize in the small business market. Why? Because there are very few companies doing it well. In particular, the big guys frequently run into trouble with this tricky market; in other words, there are many mistakes big companies make when selling to small businesses. Many large companies look to […]
Finding Employees with the Owner of Infinity Asset Solutions
My interview today is with Josh Sugar, whom I met through my work on the board of EO (Entrepreneurs’ Organization). A funny “small world” story is that he also happens to play basketball with my business partner, Jamie Schneiderman, on Tuesday nights. Despite this, I swear, Toronto is a big city!Josh’s 12-person company, Infinity Asset Solutions Inc., focuses […]
How Neil Spivack, CEO of Direct Sales Force, Avoids Hiring Mistakes
Today, I’m excited to interview my friend Neil Spivack, who started and runs the 800-employee Direct Sales Force. Neil recently sold DSF to Pareto, after ranking 7th in the Profit Magazine Profit 100 list, with 4,374% growth. DSF is a leader in face to face marketing services. They focus on generating new customer acquisition for their clients via sales […]
Startup Hiring: Who Will Soar? Who Will Crash and Burn?
A data-driven approach to hiring the people most likely to succeed It seemed like a stroke of luck when she was referred by one of your VPs who’d previously worked with her. She had a rock-solid resume showcasing her success at several well-respected companies. Her LinkedIn profile was top-notch, complete with recommendations from several former […]
Is Your Business a Product or a Cause? A ClearFit Learning
I was asked last week by more than one person which firm we use for our PR. In particular, in roughly one week, we were named to IDC’s 10 Cloud Companies to Watch, and we were also on the front cover of Advantage Magazine and had a podcast interview and article in the National Post. We don’t use a […]
