The Brave Strategy That Finally Helped These Two Startup Founders Dominate Their Market
In 2009, Simon Tomlinson and Stewart Wigg, the cofounders of Bluesun, a technology consulting business, came to a disturbing conclusion–they had created the wrong company. They had gone into business eight years prior with the dream to build a thriving market leader, but had ended up with a small lifestyle business. It was a conclusion […]
Shotgun Hiring! Why It Will Fail You Every Time
You need help at your workplace, and you need it now. But you don’t have the time to sort through an endless stack of resumes, so you base your hiring strictly on impulse. Not necessarily focusing on the candidates’ particular behavioral traits and past experiences, you concentrate more on the now. Unfortunately, this simple mistake can — […]
Why This Startup Bought a Struggling Product From Its Giant Competitor
In the winter of 2014, serial entrepreneur Albert Lai sat alone waiting for a friend at a restaurant down the street from his latest venture, Big Viking Games. On the table in front of him lay his iPhone. He had just drafted an email and was debating whether to press send–it was a message that […]
How This Kindergarten Teacher Raised $34 Million from the Firm That Funded Apple and Google
“Your idea will never work.” These words rang through Tami Zuckerman’s head as she sat in her family’s kitchen alone one day in the winter of 2012. At the time, she was a kindergarten teacher on pregnancy leave, who believed she had an idea for a new solution to a huge problem. Unfortunately, the person […]
What If Your Customers Suddenly Disappeared? Try This Company’s Smart Comeback Strategy
In October 2001, Sean McDade, the founder of PeopleMetrics, looked down at the document lying on his desk–a term sheet for a $250,000 investment in his startup. His employees had gone home for the day, and as he sat in his office alone, he considered how the funds could add five new employees to his […]
